When it comes to measuring marketing ROI there are several approaches.
Despite having endless metrics and calculations, we’ve boiled it down to the most important questions B2B CMO's should ask.
By answering the following 5 questions, B2B marketing leaders can identify successful campaigns, troublespots in the funnel, optimization opportunities, and of course marketing ROI.
These are the questions we'll be covering:
What’s the Short Term Marketing ROI vs. Long Term ROI?
What’s the customer acquisition cost?
How much revenue are we generating?
Which campaigns are driving growth?
Where do conversions happen?
This article is for marketers who think about marketing ROI in all its mystery.